Stop by the studio

Wordsmith Studio is the online home for work by Evan Thoreau Heigert —
creative director, copywriter and all-around word aficionado.

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Great advertising is nothing more than storytelling with an agenda.

The best ads don’t leave you with features and dollar signs, but instead the hidden memories and subtle emotions that you find in your favorite film or dog-eared paperback.

That’s what we aim to show you here: how to turn any product, any marketing objective, any campaign into a story that not only attracts, but actually moves your audience. That’s my story. I hope to share yours with the world.