May 25, 2011

How Do You Take Your Coffee Commercials?

Premium coffee brands – they bring to mind the values of energy, inspiration, creation, creepiness… wait, what?

But, that’s the reaction you might have to this campaign of Seattle’s Best Coffee spots that are more akin to a head-scratching fast food commercial – or a scene from the Hangover – than it is to the standard blueprints of its industry.

But with a less pretentious placement in many fast food restaurants and bookstores, maybe humor – albeit a bit odd – is the way to go. Namaste, SBC, it’s good.