November 14, 2011

Meow Hear This

As a small agency, it’s hard to stay relevant. But it’s even harder to have the balls to know when to take a leap that no one else will. Furry, mesmerizing little balls.

Well, Toronto-based shop John St. did — forsaking the ‘outdated’ realm of traditional advertising and focusing solely on the growth medium of tomorrow: online kitten videos.

Of course, this is a parody of the ad biz and a clever one at that — after all, these are the chaps that came up with the now-classic Pink Pony case study — but it makes you stop to think: damn, if that isn’t a decent idea.

Sample the cat nip and discover how self-promoting really can be the same as self-depricating.