You need to continually evolve your brand in order to stay afloat in the rough and tumble ad world, right? Maybe not.
Here’s a clever and simple look at how two of the biggest brands — ever — handle brand change.
Compliments of Jay Mug.
February 16, 2012
It’s hit or miss. Some well known brands change their logos or re-brand themselves, and then they find themselves facing huge consumer backlash. Some, however, update their brand and it works out just fine. I had no idea Pepsi’s logo has changed that much, but to be honest, I think it works (and it’s a definite upgrade from their original one- yikes!)
Coca-cola Original had a pretty nice logo to begin with, and after the huge controversy over the time they tried to change their drink formula, it makes sense that they wouldn’t try to mess with anymore of their original concepts.
Very true… hence why this stuff is an art, not a science. Interesting how two brands that offer almost identical products have such difference brand management philosophies though, huh? I guess you could always say that Coke “just nailed it” the first time, but I imagine that it has something more to do with the brand value that’s built up in their mark over the decades.
“Interesting how two brands that offer almost identical products have such difference brand management philosophies though, huh?”
Definitely. How each brand markets themselves is a big factor – Pepsi has always kind of seemed to try and adapt to the times, update, and be “current”, while Coca-cola has seemed to play the “classic” card. Just two different strategies.
True is true. Thanks for the thoughts and kudos on your own blog.
March 4, 2012
Great Advertising, Great Design, Great Eats, Great Viewing
Advertising, brand development, brand evolution, branding, Coca Cola, Coca Cola logo, famous logos, Great Advertising, logo evolution, logos, Pepsi, Pepsi logo