March 30, 2012

Dreaming of Next Year

Maybe it’s because I, too, dream of the day when a party like this erupts on the North Side of Chicago.

Maybe it’s because I’m still a little bitter about the well-written, but short-sighted Gawker rant claiming that advertising sucks the souls out of creative professionals.

Or maybe it’s just because this short spot for a video game embodies everything that I believe advertising — yes, that demon of modern capitalist ennui — can and should strive to do: just tell a great story.