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November 30, 2012

The One That Got Away

Like a game of “duck-duck-goose”, Axe takes a left out of Usualville with this haunting, clever — and in a way, sweet — spot. Instead of scantily clad babes clawing at dorky, unwashed dweebs, this ad actually takes a bit more human approach (Okee, superheroes and fireworks notwithstanding) to address the USP of their product.

Actual showering not required.

[youtube http://www.youtube.com/watch?v=YRB0i9-AUQs&w=853&h=480]

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