April 1, 2013

Tasteful Spots, Tasty Shots

Maybe it’s due to the week I spent drinking my way through Ireland, but it seems like Jameson is one of the few liquor brands successfully finding a way to reinforce a stale brand image.

It’s par for the course for more established brands to lean on their ‘history’ when battling new competitive upstarts, but only Jameson does it with such a high level of wit, humor and blockbuster-caliber¬†cinematography.

Plus, every schoolboy needs an idol. Go get ’em John Jameson.

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