Maybe it’s due to the week I spent drinking my way through Ireland, but it seems like Jameson is one of the few liquor brands successfully finding a way to reinforce a stale brand image.
It’s par for the course for more established brands to lean on their ‘history’ when battling new competitive upstarts, but only Jameson does it with such a high level of wit, humor and blockbuster-caliber cinematography.
Plus, every schoolboy needs an idol. Go get ’em John Jameson.[youtube http://www.youtube.com/watch?v=LzqOwBt_TCI&w=853&h=480] [youtube http://www.youtube.com/watch?v=G9YdyeVlCYA&w=853&h=480] [youtube http://www.youtube.com/watch?v=7aLON3IIS1A&w=853&h=480]