November 28, 2010

Well Traveled, Well Red

Team Coco is back. After the epic Network battle that saw Conando dethroned from NBC’s top spot after just a few months, his new gig kicked off a couple weeks ago, sweeping nearly 4.2 million viewers (though 1/3 less than his Tonight Show debut a year earlier). A step down for the short-lived Prince of Late Night? Perhaps. But he bore his days in exile well, expanding his brand well into the Conansphere. Much like this hit spot from American Express – which both plays on the humor and importance of his departure – Conan’s fier(crotch)y new brand image is making everyone see red.