To make a splash in the market, they needed to do something different with their advertising. Something that connected with our target audience on a more human level.
With this simple idea we developed a creative concept based around striking visuals and the key message, “Super capabilities are now within your reach.”
The execution: With the concept in mind, we completed a series of photo and video shootings to bring it to life. Using these materials and a direct, exciting tone to the copy, we created an integrated campaign, including a microsite, online videos, print ads and collateral, event materials and more. In the end, the campaign was one of the most successful product launches for Roche, selling more than 620 products worldwide throughout the campaign. Truly super stuff.